Visibility calculator
How much marketing spend is unexplained?
This tool measures spend you cannot yet connect to a source. It does not label the activity as waste without evidence.
Do not cut this amount blindly.
Add a consistent source field first, then compare valid enquiries and booked work over a sensible period.
Spend currently exposed to guesswork
Your next useful step
Keep the free process first. A number or missed enquiry alone does not prove that buying software is the answer.