Free calculator
Cost per enquiry calculator
Use valid enquiries, not clicks or impressions. The result gives you a cleaner starting number for marketing decisions.
Define a valid enquiry first.
Count someone who could realistically buy the service, not spam, recruitment calls or work outside your area.
Cost per valid enquiry
What to do with the number
- Compare sources using the same definition of a valid enquiry.
- Add booked jobs, job value and gross margin before calling a source profitable.
- Investigate a sudden change before switching activity off.
A cheap enquiry that never becomes suitable work is not automatically better than an expensive one that books.
Your next useful step
Keep the free process first. A number or missed enquiry alone does not prove that buying software is the answer.